Category Archives: Public Relations

We Built This City (DogPark)!

Starship was on to something with its smashing 80s hit, “We Built This City.”  While Blender magazine named this tune “The #1 Worst Song EVER” in 2004, the catchy chorus speaks to the whole notion of building community.  Nowadays, “community” is getting  a lot of play in the social media world, but what about in real life?  What is your neighborhood, town or city doing to BUILD and ENHANCE the community?  And are the local businesses getting involved?

There are many fine examples of this very thing happening in Pittsburgh (Shopping Bloomfield for one) – but I’ve latched on to an effort near and dear to my heart (Dexter’s too!):  The Lawrenceville Dog Park.

The Lawrenceville Dog Park Committee (I’m not only a recent member, but I’m also a client) has been investigating the building of a much-needed dog park in the East End/Lawrenceville area.  I have been impressed with the dedication of the group, as well as the generosity and support of the local business community.  You can read more about the effort (including events, proposal and location info) at

Lawrenceville Building [even more] Community

Lawrenceville is already known for its thriving boutique arts and business district.  The Lawrenceville Dog Park is to be (knock on raw-hide) open by summer, and here are a few thoughts on what this dog park will add to this community:

  • Public amenity that provides a safe recreational area for our pups (BIG & small)
  • Attract new Dog-Loving residents to Lawrenceville neighborhood
  • Attract visitors & commerce to Lawrenceville neighborhood
  • Provide an exercise outlet for our pups
  • Enhance Dog-Owner community with social opportunities
  • Highlight Dog-Friendly businesses
  • Incorporate and Highlight the growing local Arts Community

Local Pittsburgh Businesses (and Artists) Digging the Dog Park

These local Pittsburgh businesses and artists have thrown their collective support behind The Lawrenceville Dog Park effort (and we couldn’t be more thrilled!):

Featuring donated artwork by:

  • Stella Belikiewicz
  • David Calfo
  • Mary Coleman
  • Kate Dougherty
  • Monika Gibsoon
  • Will Kesling
  • Beth Kiewicz
  • Lyn Lewandowski
  • Deborah Mahan
  • Tra Nelson
  • Cloin Noonan
  • Jay Resler
  • Anthony Schafermeyer
  • Richard Schnappp
  • Jenny Snyder
  • J. Woolslayer
  • Zombo

An impressive 125 Artists, Belly Dancers, and Dog Lovers showed up and supported The Lawrenceville Dog Park at the Benefit Variety Show (Follow the process via Twitter).  When I think about what community means – The residents AND local business here in Pittsburgh are STEPPING UP!

Dexter will soon be playing with and sniffing the dogs of Lawrenceville, and I wouldn’t have it any other way!

UPDATE: Have your pooch try the Grasso Roberto‘s Doggy Gelato and Enrico Biscotti‘s Doggy Biscotti (I tried both)! Muy Delicioso!


Negative-to-Positive & Winnie da Pooh

Flickr Credit - hagner_james

This week, I learned that almost ANY negative can be turned into a positive, and that Winnie the Pooh is wise beyond his years.

Gary Vaynerchuk (of had to react quickly when one of his sites (Cork’d) was hacked by a friendly porn site. TechCrunch picked up the story immediately. Gary, without waiting for advice, posted a Seesmic video to TechCrunch explaining the breach. The response was overwhelmingly positive because people appreciated his honesty, integrity, brevity, and genuine nature displayed in the video. Gary’s general approach to the “crisis:” Don’t wait for situation to escalate, take responsibility, take action and reassure audience/customers. Plainly – Don’t let it get out of hand and be genuine!

Negative is the New Positive…huh?

How did this become a positive for Gary and Cork’d? Gary posted multiple times on Twitter for help form developers. TONS of loyal, qualified followers replied, a respected Marketing Guru responded, and he effectively promoted Seesmic (others). This all lead to the positivity surrounding Gary’s response to the hack, AND fans getting a chance to help in the process. SO much more for US to sink our teeth into when we know the man in charge actually cares.

[Be sure to watch Gary Vaynerchuk’s video]

The positive PR and word-of-mouth that followed Gary natural reaction are priceless. All because some porn affiliate was hacking off.

What does Winnie the Pooh have to do with this?

Flickr Credit - disneyandy

Well, Pooh doesn’t have anything to do with the above situation explicitly, but James Chartrand at CopyBlogger brought up Winnie’s brilliantly simple approach to Life/Blogging. Keep it simple; keep it positive; get out and go to people; be patient; please your friends and love your honey…literally. How does this relate to Gary Vaynerchuk’s situation? Gary kept it simple with his video response; he didn’t focus on the negative aspect of getting hacked; Gary focused on his CUSTOMERS first and he didn’t let this ruin his “honey.”

*We all have a lot to learn from Gary and Winnie the Pooh. I know I’ve learned my share this week.

What Have You Learned This Week?