Monthly Archives: January 2009

Negative-to-Positive & Winnie da Pooh

Flickr Credit - hagner_james

This week, I learned that almost ANY negative can be turned into a positive, and that Winnie the Pooh is wise beyond his years.

Gary Vaynerchuk (of WineLibrary.tv) had to react quickly when one of his sites (Cork’d) was hacked by a friendly porn site. TechCrunch picked up the story immediately. Gary, without waiting for advice, posted a Seesmic video to TechCrunch explaining the breach. The response was overwhelmingly positive because people appreciated his honesty, integrity, brevity, and genuine nature displayed in the video. Gary’s general approach to the “crisis:” Don’t wait for situation to escalate, take responsibility, take action and reassure audience/customers. Plainly – Don’t let it get out of hand and be genuine!

Negative is the New Positive…huh?

How did this become a positive for Gary and Cork’d? Gary posted multiple times on Twitter for help form developers. TONS of loyal, qualified followers replied, a respected Marketing Guru responded, and he effectively promoted Seesmic (others). This all lead to the positivity surrounding Gary’s response to the hack, AND fans getting a chance to help in the process. SO much more for US to sink our teeth into when we know the man in charge actually cares.

[Be sure to watch Gary Vaynerchuk’s video]

The positive PR and word-of-mouth that followed Gary natural reaction are priceless. All because some porn affiliate was hacking off.

What does Winnie the Pooh have to do with this?

Flickr Credit - disneyandy

Well, Pooh doesn’t have anything to do with the above situation explicitly, but James Chartrand at CopyBlogger brought up Winnie’s brilliantly simple approach to Life/Blogging. Keep it simple; keep it positive; get out and go to people; be patient; please your friends and love your honey…literally. How does this relate to Gary Vaynerchuk’s situation? Gary kept it simple with his video response; he didn’t focus on the negative aspect of getting hacked; Gary focused on his CUSTOMERS first and he didn’t let this ruin his “honey.”

*We all have a lot to learn from Gary and Winnie the Pooh. I know I’ve learned my share this week.

What Have You Learned This Week?

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Are My Goals For 2009 Lame?

credit

photo credit - Tojosan


Have you made you goals for 2009, yet?

This is the time of year when we all make (or have made) our resolutions. I know I’ve made my share, and like most I let those resolutions fade as quickly as my summer tan.

I’m hoping this year will be different – for both of us. But why IS it going to be different? I have a bit more motivation than usual this go-round because I’m currently on the job hunt. With my new-found free time, I’ve convinced myself that I CAN DO IT (if you’re going to laugh, please do so as a comment)!

Moving into 2009, I feel more prepared than ever before: family is supportive, social media is becoming a buddy of mine, Pittsburgh is swell AND I have a Puggle that loves me. What more do I need to get on top of these goals? What more do YOU need?

My goals for 2009 (are they totally lame?)

  • Communicate better in all aspects of my life
  • Focus on family and friends even more
  • Establish my new career path; Love my work
  • Get my blog going – covering Pittsburgh, small business, marketing, family and whatever else I may find helpful/amusing
  • Tap into the Pittsburgh dog owner and social media community
  • Investigate creating dog park in East End (How awesome would that be?)
  • Help my brother launch a business
  • Practice financial responsibility
  • Be adventurous with food, drinks, entertainment and marketing methods
  • Paint and volunteer more
  • Start moderate exercise program (nothing crazy)

And the bonuses:

  • Learn as much as possible about social media and business
  • Jump in the Monongahela River – CHECK (Pics and Video proof)!!!

How are your Goals for 2009 coming along?

I’m already making some progress on a few of these (pull-up Master Jedi, job prospects, Twitter). Let me know if I can help you in any way. I will keep tabs on myself with this blog, and I trust all of YOU will keep me in check this year.

Now, GET TO WORK!