“BLOGGY BLOG” MOVING DAY
I’ve officially moved to the “Bloggy Blog” to ChrisLugo.com – You should join me! I’ll still be blogging about Pittsburgh Small Business and Community, just at a prettier blog with my namesake URL.
Please note: I will NOT be updating this blog anymore. Please head to ChrisLugo.com IMMEDIATELY!
While you’re at it – subscribe to my blog via RSS Feed or Email!
Thanks for everything! See you at ChrisLugo.com!
I recently took my dog Dexter to the vet for a routine visit. We could not have been more pleased with the service at East End Veterinary Medical Centre, and after receiving the “Thank You/Welcome” card (to the left) it got me thinking…
What Have YOU Done For ME Lately?
More specifically – What has your business done for its customers lately?
Veterinary offices seems to do a good job, in general, of keeping in contact with their customers in a seemingly genuine manner. A simple Thank You card, a visit reminder, or similar note goes a LONG way in my book. Especially when the communication let’s me know that I am a VALUED customer.
Imagine that – Your Customers like to be Valued.
How can you take this further without being totally obnoxious?
10 Ways to Value Your Customers and Add Value:
- Genuinely THANK your customers for their business – IMMEDIATELY…DO IT NOW
- Take time to LISTEN to your customers’ needs and wants
- Make relevant suggestions; ensure TRUST in the relationship
- Update your customers on what YOUR business is doing in the community/industry
- Participate in Community/Conversation (Online and in Real Life!)
- Make it easy for customers to give feedback and participate in the Community/Conversation
- Give your customers the tools to be your WOM advocate
- Make it right or Apologize – Immediately
- Make your customers the Rock Stars
- Do something Unexpected and Amazing
Now, I know these are all Über Basic and non-specific, but just think about them a little. Have you thanked your customers lately? I mean REALLY thanked ’em. And what are you doing to extend or enhance the customer’s experience BEYOND your immediate interactions?
I’ll give you some examples of what else a vet could do (for dog owners):
- Sponsor dog owner/Meetup groups
- Create map of local dog parks
- Create list of local groomers, trainers, pet supply stores and pet friendly businesses
- Sponsor community dog friendly events
- Start opt-in mailing list highlighting dog health issues, events, and CUSTOMERS
- Partner with key local business to provide discounts or incentives for customers
- Encourage the writing of reviews and blogging of experiences
This by no means an all-inclusive list. I’m sure you all could come up with 20 more things to add. Oh, and did I mention your business still has to provide a great product or service?
Just always keep in mind: Value Your Customers and Add Value.
photo credit - Tojosan
Have you made you goals for 2009, yet?
This is the time of year when we all make (or have made) our resolutions. I know I’ve made my share, and like most I let those resolutions fade as quickly as my summer tan.
I’m hoping this year will be different – for both of us. But why IS it going to be different? I have a bit more motivation than usual this go-round because I’m currently on the job hunt. With my new-found free time, I’ve convinced myself that I CAN DO IT (if you’re going to laugh, please do so as a comment)!
Moving into 2009, I feel more prepared than ever before: family is supportive, social media is becoming a buddy of mine, Pittsburgh is swell AND I have a Puggle that loves me. What more do I need to get on top of these goals? What more do YOU need?
My goals for 2009 (are they totally lame?)
- Communicate better in all aspects of my life
- Focus on family and friends even more
- Establish my new career path; Love my work
- Get my blog going – covering Pittsburgh, small business, marketing, family and whatever else I may find helpful/amusing
- Tap into the Pittsburgh dog owner and social media community
- Investigate creating dog park in East End (How awesome would that be?)
- Help my brother launch a business
- Practice financial responsibility
- Be adventurous with food, drinks, entertainment and marketing methods
- Paint and volunteer more
- Start moderate exercise program (nothing crazy)
And the bonuses:
- Learn as much as possible about social media and business
- Jump in the Monongahela River – CHECK (Pics and Video proof)!!!
How are your Goals for 2009 coming along?
I’m already making some progress on a few of these (pull-up Master Jedi, job prospects, Twitter). Let me know if I can help you in any way. I will keep tabs on myself with this blog, and I trust all of YOU will keep me in check this year.
Now, GET TO WORK!